Marketing, lead follow-up and customer reactivation

Illustrative service-business growth workflow for marketing, lead follow-up, and customer reactivation

SGL provides online tools to help local service businesses organize daily work.

Keep follow-up organized

Record the customer or lead, the service requested, the last contact and the next action. Review the list routinely and make each follow-up relevant to the customer’s request.

Use job history for useful conversations

After a job, record what was completed and any appropriate follow-up. Respect customer preferences and applicable consent and opt-out requirements when communicating.

Review what works

Track responses, estimates and completed jobs using consistent definitions. Use the information to improve your process and estimate assumptions.

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